（1）、产生共鸣
(1) Generate resonance
一个成功的短视频，其内容内核一定是能与大众产生情感共鸣的，这种情感表现在共同的经历、共同的生活环境以及共同的观念等。
A successful short video must have a core content that resonates emotionally with the public, manifested in shared experiences, living environments, and beliefs.
（2）、满足大众的各种幻想
(2) Satisfy various fantasies of the public
“得不到的永远在骚动”说的这个理，要学会把别人家的男朋友女朋友、别人家的宠物、别人家的生活等等，巧妙地运用到短视频里，让别人去帮你实现你无数次幻想却不敢做或不能做的事情。
The principle of 'what cannot be obtained is always in turmoil' requires learning to cleverly incorporate other people's boyfriends and girlfriends, pets, and daily lives into short videos, allowing others to help you achieve things you have fantasized about countless times but dare not or cannot do.
（3）、尽可能让用户获取价值
(3) Strive to provide users with value as much as possible

你可以在视频里分享实用的生活技巧，知识和常识等。比如一些很火爆的博主，他们会教你如何将生活用品变废为宝，教你如何辨别某品牌运动鞋是正品行货还是莆田版……。
You can share practical life skills, knowledge, and common sense in the video. For example, some popular bloggers will teach you how to turn household items into treasures, and how to distinguish whether a certain brand of sports shoes is genuine or Putian version.
（4）、有着强烈的冲突
(4) There is a strong conflict
我们常常对于顺理成章的事情都不会花太多的心思，因此要学会制造一些“小惊喜”，比如角色身份的转换、认知的转换，还有剧情的反转。总之强烈的反差带来的戏剧性和趣味性，会给人们留下深刻的印象。
We often don't put too much thought into logical things, so we need to learn to create some "small surprises", such as character identity changes, cognitive changes, and plot twists. In short, the dramatic and entertaining contrast brought by strong contrast will leave a deep impression on people.
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