在如今的互联网上，网站已经越来越多了，可以说有些行业的网站每天所产生的数量也早已超出人们所需求的数量了，所以，当下制作网站越来越易，推广网站却越来越难了。　　如何提高网站的流量及访问量？　　该如何提升网站的流量，在此，就根据自己以往做SEO的经验，列出一些自己感觉比较有用的方法，以供大家参考。
　　In today's Internet, there are more and more websites. It can be said that the number of websites produced by some industries every day has already exceeded the number of people's needs. Therefore, it is easier to create websites now, but it is more and more difficult to promote websites. How to increase website traffic and visits? How to increase website traffic? Based on my past experience in SEO, I have listed some useful methods for your reference.
　　1、网站结构的布局　　网站建好，尽量不要断链，结构不能太深，网站目录结构一次就定好，因为网站结构的更改，容易使网站排名下滑，最好两级目录，每个目录都优化一个关键词，每页都仔细优化，加上关键字，不要多，每页放一两个关键字就可以。　　另外，每页都能有清淅的导航，最好每页都能进入网站的任一页（虽不可能，但尽量，要做个全站的索引页，地图页），这对SEO优化是很有用的，因为你可以把关键词用拼音或是英文作为文件名，容易被搜到。
　　1. The layout of website structure: When building a website, try not to break links, the structure should not be too deep, and the website directory structure should be determined at once, because changes in website structure can easily cause a decline in website ranking. It is best to have two levels of directories, optimize one keyword per directory, carefully optimize each page, add keywords, not too many, just put one or two keywords per page. In addition, each page should have clear navigation, and it is best to have access to any page of the website on each page (although it is not possible, try to create an index page or map page for the entire site). This is very useful for SEO optimization because you can use pinyin or English as file names for keywords, which are easy to search for.
　　2、利用百度热词做SEO排名　　首先，在百度热门词列表中找到流量大的词，做一个有关这个词的的网页，这个网页最好控制在20KB之内，然后做些这个网页的反链。　　这样子过了一些时候，你在计数器中会发现网站被一些搜索引擎收录了，那就非常好做了，每每看看哪些词的网页点的人多些，这时你就改改这个网页，可以为这个网页多加些内容，或者为个关键词建一个目录，做成一个小小的站中站等等，当然要花些功夫了。　　这样过了一年，可能你的网页数量就有了300至400页了，如果每页都能有10个人通过搜索引擎找到你的网站，那不就是3000-4000IP了吗，如果每个人都看两三页，那PV不就是1万左右了吗，这样子流量就产生了。
　　2. Using Baidu hot keywords for SEO ranking, first, find the keywords with high traffic in the Baidu hot keyword list, create a webpage related to this keyword, preferably within 20KB, and then do some backlinks for this webpage. After a while, you will find that the website has been indexed by some search engines in the counter, which is very easy to do. Every time you look at which keywords have more people clicking on the webpage, you can modify the webpage by adding more content to it, or creating a directory for a keyword, making it a small website, etc. Of course, it takes some effort. After a year, your website may have 300 to 400 pages. If 10 people can find your website through search engines on each page, it would be around 3000-4000 IP addresses. If everyone reads two or three pages, the PV would be around 10000, which would generate sub traffic.
　　3、搜索引擎排名　　搜索引擎给网站带来的流量将越来越大，其他一些门户网站目前采取了收费登陆，你可以根据自己的情况选择，不过，我个人认为，其投入和回报不太划算。　　中文搜索引擎，目前用的最多的是百度和360，目前此两个搜索引擎都有收费服务，当然也有免费的，也就是我们常说的SEO排名。　　对于收费服务，根据自己的情况选择，其他的搜索联盟也有收费排名服务，个人认为价格较高，不太划算。　　如果你不想给他们出钱还想尽量获得较好的排名的话，那么你就要根据他们的相关规律，优化一下自己的网站，做一些详细的SEO策略，如标题优化，标签优化，内容优化等等。
　　3. Search engine ranking: The traffic that search engines bring to websites will continue to increase. Some other portal websites currently adopt paid login, and you can choose according to your own situation. However, in my personal opinion, the investment and return are not very cost-effective. Currently, the most commonly used Chinese search engines are Baidu and 360. Both of these search engines offer paid services, as well as free ones, commonly known as SEO ranking. For paid services, choose according to your own situation. Other search alliances also offer paid ranking services, but I personally think the price is relatively high and not very cost-effective. If you don't want to give them money and still want to achieve better rankings, then you need to optimize your website according to their relevant rules and do some detailed SEO strategies, such as title optimization, tag optimization, content optimization, etc.

　　4、增加些外部链接　　每天更新首页一次，加点内容，增加些外部链接等，哪怕是对方没有和你链接，你也是可以链接别人的，不要以为吃了亏，大概搜索引擎的算法体现了互联网“分享”的精神吧！　　向搜索引擎推荐外部链接的好处是大大的，由其是链一些和你站内容相关而又流量大的，PR分高些的网站，网站的活跃度越高，搜索爬虫就越是经常光顾你的网站，当然收录的机会和收录网页的数量也越多喽！
　　4. Add some external links to update the home page once a day, add some content, add some external links, etc. Even if the other party does not link with you, you can link with others. Don't think it's a loss. Maybe the search engine algorithm reflects the spirit of "sharing" on the Internet! The benefits of recommending external links to search engines are significant, as they link to websites that are relevant to your site's content, have high traffic, and have higher PR scores. The higher the activity of the website, the more frequently search crawlers will visit your website, and of course, the more opportunities and number of indexed web pages there will be!
　　5、导航网站引流　　对于一个流量不大，知名度不高，但比较专业的网站来说，导航网站能给你带来的流量远远超过搜索引擎以及其它的方法，我曾经对博客网站做了下统计，单单推荐给网址之家被其收录在内页一个不起眼的地方，每天就给我的网站带来100左右的流量。
　　5. For a professional website with low traffic and low visibility, the traffic that a navigation website can bring to you far exceeds that of search engines and other methods. I once conducted a statistical analysis of a blog website and recommended it to URL Home, which included it in an inconspicuous place on the inner page, bringing about 100 traffic to my website every day.
　　6、利用网摘来增加流量　　网摘站最近好多，但有流量的不是很多，可以在这些网站上注册个帐号，收录自己的网页，如能在首页出现，流量是不少的。
　　6. Using web scraping to increase traffic. Recently, there have been many web scraping websites, but not many have traffic. You can register an account on these websites, index your own web pages, and if they can appear on the homepage, the traffic will be considerable.
　　7、友情链接　　友情连接可以给一个网站带来稳定的客流，另外还有助于网站在百度和谷歌等搜索引擎种的排名。　　对于交换友情链接，建议大家最好能连接一些流量比自己高的，有知名度的网站；再次是和自己内容互补的网站；然后再是同类网站，同类网站要保证自己网站的内容质量要有特点，并且可以吸引人，要不然不如不连同类网站。　　网站不要但求美观，特别是商业网站，一定要实用第一，技术美观等次之。　　另外，我许多朋友的网站，虽然不漂亮，而且有的还很难看，但却实实在在给他们带来了钱。　　呵呵，请记住这条网站设计理念，实用第一。
　　7. Friendship links can bring stable traffic to a website and also help the website rank on search engines such as Baidu and Google. For exchanging friendship links, it is recommended that you connect to websites with higher traffic and higher visibility than yourself; Once again, it is a website that complements its own content; Then there are similar websites. Similar websites should ensure that their content quality is distinctive and attractive, otherwise it is better not to connect to similar websites. Websites should not only strive for aesthetics, especially commercial websites. Practicality should come first, followed by technical aesthetics. In addition, many of my friends' websites, although not beautiful and some are even ugly, have actually brought them money. Hehe, please remember this website design philosophy, practicality comes first.
　　8、BBS论坛宣传　　对于BBS论坛宣传，虽然花费精力，但是效果非常好，做网络营销，就要以细节致胜，全面推广，但建议BBS宣传要选择自己潜在客户经常去的论坛，或者人气比较好的BBS论坛，在宣传的时候，要注意以下几个策略：　　（1）、不要直接发广告　　不要直接发广告，也不要一直连着发带有明显广告的帖子，这样的帖子很容易被当作广告贴被删除。　　（2）、用好头像，签名　　头像可以专门设计一个，宣传自己的品牌，签名可以加入自己网站的介绍和连接。　　（3）、发贴要求质量第一　　发贴不在乎发贴的数量多少，发的地方多少，而帖子的质量特别重要，为什么呢？因为发的多，但总体流量不多，我们发贴，关键是为了让更多大额人看，变相的宣传自己的网站。　　所以，建议大家要发一些高质量的帖子，专注一点，可以花费较小的精力，获得较好的效果，记住，我们所追求的是流量！　　另外，在论坛上，有时候为了帖子的气氛，人气，你也可以适当的找个托，也可以自己注册两个帐号演一把！
　　8. For BBS forum promotion, although it requires effort, the effect is very good. When doing online marketing, attention should be paid to details and comprehensive promotion. However, it is recommended to choose forums that potential customers often visit or forums with good popularity. When promoting, the following strategies should be noted: (1) Do not directly post advertisements, do not directly post advertisements, and do not continuously post posts with obvious advertisements. Such posts are easily deleted as advertising posts. (2) Make good use of avatars. A signature avatar can be specially designed to promote your brand, and the signature can be added to the introduction and connection of your website. (3) Posting requires quality first. Posting doesn't care about the quantity or location of posts, but the quality of posts is particularly important. Why is that? Because we post a lot but overall traffic is not high, the key to posting is to attract more large audiences and indirectly promote our website. So, I suggest everyone to post some high-quality posts, focus a bit, and spend less energy to achieve better results. Remember, what we pursue is traffic! In addition, on the forum, sometimes for the sake of the atmosphere and popularity of the post, you can also find a suitable support or register two accounts to perform on your own!
　　9、邮件广告　　广告邮件目前大多都成了垃圾邮件，这主要是因为邮件的发送都是盲目的，没有针对目标客户来推送等原因。　　所以，广告邮件要设计的让人喜欢，发给不讨厌它的人，很不容易，具体来说，有以下几点要求：　　（1）、标题　　对于邮件的标题，要吸引人、简单明了，不要欺骗人。　　（2）、内容　　对于邮件的内容，建议大家最好采用HTML格式比较好，另外，排版一定要清晰。　　不过，广告邮件群发如果搞好了，其效果却是也非常有效，而且成本不高，目前，在国内，200快钱就可以买到群发软件带1亿个邮件地址，不过，要提醒大家一点的是：广告邮件，且勿盲目的乱发，否则可能会取得相反的效果。　　另外，可以在自己的网站加入邮件列表功能，可以让网友订阅自己的电子杂志，然后在电子杂志种融入病毒式营销的相关策略，可以取得很好的效果。
　　9. Currently, most email advertisements have become spam emails, mainly due to the blind sending of emails and the lack of targeted customer recommendations. So, it is not easy to design an advertising email that is likable and sent to people who do not dislike it. Specifically, there are several requirements: (1) The title of the email should be attractive, simple and clear, and not deceive people. (2) For the content of the email, it is recommended to use HTML format, and the layout must be clear. However, if the mass sending of advertising emails is done well, its effect is also very effective and the cost is not high. Currently, in China, it is only 200 yuan to buy a mass sending software with 100 million email addresses. However, it should be reminded that advertising emails should not be blindly sent randomly, otherwise the opposite effect may be achieved. In addition, you can add a mailing list function to your website, allowing netizens to subscribe to your own electronic magazine, and then integrate viral marketing strategies into the electronic magazine, which can achieve good results.
　　10、病毒式营销　　病毒式营销主要是利用互利的方法，让网友帮自己宣传，制造一种象病毒传播一样的效果，下面也为大家介绍几个常用的方法：　　（1）、免费服务　　如果有条件，可以为网友提供免费留言板，免费域名，免费邮件列表，免费新闻，免费计数器等等，然后这些服务中都可以加入选择自己的广告或者连接，由于是免费，所以可以迅速推广。　　（2）、有趣的页面　　制作精美的页面，或有趣的页面常常在网上被网友迅速宣传，可以制作一些精美的，或者有趣的页面像朋友推荐，然后在QQ中宣传，取得了很好的效果。　　（3）、其他方法　　以前，有位站长为了服务网友，也为了宣传自己的手机网站，用了这么一招：就是制作腾讯QQ除广告显IP版本，此软件比原版QQ多了显示IP的功能，而且还可以消除讨厌人的广告，所以被广大网友喜欢，被众多软件下载网站收录，曾经在网上广为流传，伴随着腾讯手机之家版本的广泛推广，手机之家网站的知名度和流量也获得了很好的提升。
　　10. Viral marketing mainly uses mutually beneficial methods to let netizens help promote themselves and create an effect similar to virus transmission. Below are several commonly used methods: (1) Free services. If conditions permit, users can be provided with free message boards, free domain names, free mailing lists, free news, free counters, etc. Then, these services can be added to choose their own advertisements or links. Since they are free, they can be quickly promoted. (2) Creating exquisite or interesting pages, or interesting pages that are often quickly promoted by netizens online, can be done by creating some exquisite or interesting pages to recommend to friends and then promoting them on QQ, achieving good results. (3) In the past, a webmaster used this trick to serve netizens and promote their mobile website: creating a Tencent QQ version that displays IP addresses in addition to advertisements. This software has more IP display functions than the original QQ version and can also eliminate annoying advertisements. Therefore, it is loved by a large number of netizens and has been included in many software download websites. It has been widely circulated online, and with the widespread promotion of Tencent Mobile Home version, the popularity and traffic of the Mobile Home website have also been greatly improved.
　　11、活动宣传　　对于网站的推广宣传，线下搞个活动宣传也是一种很好的推广方式，不过不是什么活动都能够有效果的，想有很好的效果，就必须有很好的策划。　　对于线上的活动，就需要你能发动网友能自发的帮你推广了，如何能够让看到你的网站的网友帮你宣传呢？最基本的是自身网站要做好四个字：内容营销。
　　11. Event promotion is a good way to promote a website, and offline event promotion is also a good way to promote it. However, not all events can be effective. To achieve good results, good planning is necessary. For online activities, you need to be able to mobilize netizens to spontaneously help you promote. How can you get netizens who see your website to help you promote? The most basic thing for one's own website is to do well in four words: content marketing.
　　12、网络广告投放　　网络广告投放虽然要花钱，但是给网站带来的流量却是很客观的，不过如何花最少的钱，获得最好的效果，这就需要许多技巧了。　　（1）、低成本，高回报　　怎样才能做到低成本，高回报的效果呢？我的观点是对媒体的选择，如果想获得知名度，那么就出钱到那些有知名度的网站投放，如果你只是为了流量，那么，就把这些媒体网站过滤掉吧，因为他们价格都很贵。　　那么选什么样子的网站作为投放媒体呢？我的建议是：名气不大，流量大的网站。　　目前，许多个人站点虽然名气不是很大，但是流量特别大，在他们上面做广告，价格一般都不贵，一些博客网站一个月才300块，每天就可以给他带来几百的客流，比起那些竞价排名，实惠多了。
　　12. Although online advertising requires money, the traffic it brings to a website is objective. However, how to achieve the best results with the least amount of money requires many skills. (1) How can we achieve the effect of low cost and high return with low cost and high return? My opinion is about the choice of media. If you want to gain popularity, then you should invest in websites with high visibility. If you are only looking for traffic, then filter out these media websites because their prices are very expensive. So what kind of website should be chosen as the advertising medium? My suggestion is: a website that is not well-known but has high traffic. At present, although many personal websites are not very well-known, their traffic is particularly high. Advertising on them is generally not expensive, and some blog websites only cost 300 yuan a month, which can bring them hundreds of visitors every day. Compared to those bidding rankings, it is much more affordable.
　　（2）、高成本，高收益　　这个收益不是流量，而是收入，对于一个商务网站，客流的质量和客流的流量一样重要，此类广告投放要选择的媒体非常有讲究。
　　(2) High cost, high profit. The revenue is not traffic, but income. For a business website, the quality of customer traffic is equally important as the traffic of customer traffic. The choice of media for such advertising placement is very particular.
　　首先，你要了解自己的潜在客户是那类人群，他们有什么习惯，然后寻找他们出没频率比较高的网站进行广告投放，也许价格为高些，但是它给你带来的客户质量比较高，所以给你带来的收益也比较高。
　　Firstly, you need to understand the type of potential customers and their habits, and then search for websites with high frequency of exposure for advertising placement. Although the price may be higher, the quality of customers it brings you is relatively high, so the revenue it brings you is also relatively high.
　　比如：做SEO培训的，在一些有名的SEO博客或论坛上投放广告，价格虽然有点高，但是带来的质量比较高，成为自己的目标客户也比较多，获得了很好的收益。
　　For example, those who do SEO training and advertise on some well-known SEO blogs or forums, although the price is a bit high, the quality they bring is relatively high, and they have become their target customers and gained good profits.
　　对于商业网站，高质量的客流很为重要，广告投放一定要有目标性。　　如果你的网站有些页面流量很高，而有些页面流量很低的话，建议你可以利用现有的流量，带动新页面的流量，比如可以在现有的网页中加入弹出代码，在显眼的位置上放上引人注目的字眼，都可以吸引人点击，一旦新页面的内容足够吸引人，则可以守住固定访问群。
　　For commercial websites, high-quality customer traffic is crucial, and advertising placement must be targeted. If some pages of your website have high traffic while others have low traffic, it is recommended that you use existing traffic to drive traffic to new pages. For example, you can add pop-up codes to existing web pages and place eye-catching words in prominent positions to attract clicks. Once the content of the new page is attractive enough, you can maintain a fixed audience.
　　本文由 济南网站优化 友情奉献.更多有关的知识请点击 https://www.xinnuoshang.cn/ 真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.
　　This article is contributed by Jinan website optimization friendship For more related knowledge, please click https://www.xinnuoshang.cn/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.