想知道自己拍的短视频有没有吸引力？其实通过几个关键角度就能轻松判断效果，快来看看这些简单又实用的分析方法吧。
　　Do you want to know if your short videos are attractive In fact, the effect can be easily judged through a few key angles. Let's take a look at these simple and practical analysis methods.
　　看播放量数据
　　View playback data
　　播放量是最直观的 “成绩单”。如果一条短视频发布后，短时间内播放量蹭蹭往上涨，说明它成功吸引了用户的注意力。比如刚发出去 1 小时就有几千次播放，比平时同类型视频高很多，那就证明内容很抓人。但要是播放量一直上不去，甚至只有几百次，就得想想是不是选题不够吸引人，或者封面、标题不够亮眼，没办法让用户愿意点进来看。
　　The playback volume is the most intuitive "report card". If a short video experiences a rapid increase in views shortly after its release, it indicates that it has successfully captured the attention of users. For example, if there are thousands of views within an hour of its release, which is much higher than other videos of the same type, it proves that the content is very engaging. But if the number of views keeps going up, even just a few hundred times, you have to think about whether the topic is not attractive enough, or the cover and title are not eye-catching enough to make users willing to click in and take a look.

　　查互动情况
　　Check the interaction situation
　　用户有没有点赞、评论、分享，这能看出他们对视频感不感兴趣。要是评论区特别热闹，大家都在留言讨论，甚至还出现了很多有意思的神评论，说明视频内容引发了共鸣。像有的美食短视频，评论里全是 “看着就流口水”“求做法”，这就是互动效果好的表现。分享量也很重要，如果很多人把视频转发到自己的社交平台，那就相当于帮你做了宣传，能让更多人看到。
　　Whether users like, comment, or share can indicate whether they are interested in the video. If the comment section is particularly lively, with everyone commenting and discussing, and even many interesting comments from gods appearing, it indicates that the video content has resonated. Like some food short videos, the comments are full of "drooling" and "seeking methods", which is a manifestation of good interactive effect. Sharing volume is also important. If many people share videos on their social media platforms, it is equivalent to helping you promote and allowing more people to see them.
　　盯完播率高低
　　Monitor the completion rate of broadcasts
　　完播率就是有多少人能把视频从头到尾看完。如果一个短视频前几秒就有很多人划走，完播率很低，可能是开头不够精彩，没能留住观众。比如剧情类视频，开头没设置悬念，用户就容易失去耐心。相反，完播率高的视频，往往在节奏把握上很到位，每个段落都能抓住人，让大家愿意看到最后。可以重点看看视频哪个部分开始掉粉最多，找到问题后调整内容节奏。
　　The completion rate is how many people can watch the video from beginning to end. If a short video has many people scrolling away in the first few seconds and a low completion rate, it may be because the beginning is not exciting enough to retain the audience. For example, in drama videos, if there is no suspense set at the beginning, users are prone to losing patience. On the contrary, videos with high completion rates often have a good grasp of rhythm, with each paragraph able to capture people and make them willing to see the end. You can focus on which part of the video begins to lose the most fans, and adjust the content rhythm after finding the problem.
　　析粉丝增长数
　　Analyze the growth of fans
　　发布视频后，看看粉丝数量有没有明显增加。如果因为这条视频吸引了很多新粉丝关注，说明内容对目标受众有很强的吸引力。比如做美妆的账号，发了一条实用的化妆技巧视频，涨了不少粉丝，就证明这类内容是粉丝喜欢的。但要是粉丝增长不明显，可能需要思考视频内容是不是和账号定位不符，或者没有突出自己的特色。
　　After posting the video, check if there is a significant increase in the number of fans. If this video has attracted a lot of new fans' attention, it indicates that the content has a strong appeal to the target audience. For example, if a beauty account posts a practical makeup technique video and gains a lot of followers, it proves that this type of content is loved by fans. But if the fan growth is not significant, it may be necessary to consider whether the video content does not match the account positioning or does not highlight its own characteristics.
　　观流量来源
　　View traffic sources
　　了解流量是从哪里来的也很关键。比如有的视频主要靠平台推荐获得流量，说明内容符合平台的算法规则；有的是通过搜索关键词进来的，可能是标题或标签用得好。如果流量来源比较单一，就要想办法拓展渠道，比如优化标签、和其他账号互动等，让视频获得更多曝光机会。
　　Understanding where traffic comes from is also crucial. For example, some videos mainly rely on platform recommendations to gain traffic, indicating that the content complies with the platform's algorithm rules; Some of them come in through search keywords, possibly because the title or tags are well used. If the source of traffic is relatively single, it is necessary to find ways to expand channels, such as optimizing tags, interacting with other accounts, etc., to give videos more exposure opportunities.

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