做短视频推广前，得先想清楚 “要啥”。是想让更多人知道品牌？还是让客户主动来咨询？很多企业一上来就拍视频、发矩阵，结果数据好看却没转化，问题就出在目标模糊。
　　Before promoting short videos, you need to think clearly about what you want. Do you want more people to know about the brand? Or should we let the customer take the initiative to consult? Many companies start shooting videos and posting matrices, but the data looks good but is not converted, and the problem lies in vague goals.

　　我们服务过一家连锁餐饮品牌，他们最初只是跟风做矩阵，十几个账号乱发内容。后来我们帮他们聚焦 “到店核销” 目标，调整内容方向：门店账号发优惠套餐，总部账号推新品故事。3 个月后，矩阵带来的到店客户增长 217%，核销率提升至 68%。记住，目标越具体，矩阵发力越精准。
　　We have served a chain catering brand, but initially they just followed the trend and made a matrix, with over a dozen accounts posting content haphazardly. Later on, we helped them focus on the goal of "in store verification" and adjusted the content direction: store accounts offered discounted packages, while headquarters accounts promoted new product stories. Three months later, the matrix brought a 217% increase in in in store customers and a 68% increase in write off rate. Remember, the more specific the goal, the more precise the matrix's force will be.
　　选对平台组合
　　Choose the right platform combination
　　不是所有平台都适合你的生意。抖音流量大但竞争激烈，适合做品牌曝光；快手下沉市场强，适合推性价比产品；视频号离微信生态近，方便客户直接私信咨询。
　　Not all platforms are suitable for your business. Tiktok has a large flow but fierce competition, which is suitable for brand exposure; Kwai has a strong market and is suitable for promoting cost-effective products; The video account is close to the WeChat ecosystem, making it convenient for customers to directly inquire via private message.
　　我们的 “多平台适配系统” 能帮你少走弯路。比如有个建材企业，之前只做抖音效果一般。我们分析后加开了快手和视频号：快手发安装教程吸引县城客户，视频号绑定公众号引导预约测量。现在三个平台各司其职，线索量比单平台时翻了 3 倍。别贪多，2-3 个精准平台比铺 10 个无效账号强。
　　Our 'multi platform adaptation system' can help you avoid detours. For example, there was a building materials enterprise that only did Tiktok before. After analysis, we added Kwai and video number: Kwai sends installation tutorials to attract county customers, and video number is bound to official account to guide reservation measurement. Now each of the three platforms has its own responsibilities, and the number of leads has tripled compared to when it was a single platform. Don't be greedy, 2-3 precise platforms are better than 10 invalid accounts.
　　内容抓准痛点
　　Focus on pain points with accurate content
　　用户刷视频就 3 秒耐心，复杂的东西没人看。短视频内容要像 “创可贴”，直接贴在用户疼点上。卖早教课程就拍 “孩子哭闹怎么办”，做软件推广就讲 “报表做一天？3 分钟搞定”。
　　Users only need to be patient for 3 seconds when watching videos, and no one watches complex things. Short video content should be like a 'Band Aid', directly applied to users' pain points. Selling early childhood education courses is like filming 'What should I do if my child cries', while doing software promotion is like saying' Making a report for a day? It can be done in 3 minutes'.
　　我们的 “痛点库” 里有上百个行业模板。有个装修公司用了我们的 “避坑系列”：设计师出镜说 “吊顶别做太复杂，三年就开裂”，配上真实案例画面。单条视频在矩阵账号转发后，带来 124 个装修咨询，客户都说 “这说到我心坎里了”。内容不用高大上，让用户觉得 “这就是在说我” 就行。
　　Our 'pain point library' contains hundreds of industry templates. A decoration company used our "Avoiding Pits Series": the designer appeared on camera and said, "Don't make the ceiling too complicated, it will crack in three years", accompanied by real case footage. After a single video was forwarded on the Matrix account, it brought 124 decoration inquiries, and customers all said, 'This is in my heart.'. The content doesn't need to be grandiose, just make users feel like 'this is talking about me'.
　　用工具提效率
　　Improve efficiency with tools
　　一个人管 10 个账号会累死。我们的 “智能管理系统” 能帮你省 80% 精力：定时发布不用熬夜，多账号数据在一个后台看，还能自动回复客户咨询。
　　Managing 10 accounts alone can be exhausting. Our 'intelligent management system' can help you save 80% of your energy: scheduled releases without staying up late, multiple account data can be viewed in one backend, and customer inquiries can be automatically replied to.
　　有个做 SaaS 软件的客户，以前 3 个人管 8 个账号还忙不过来。用上我们的系统后，1 个人就能搞定：早上批量设置发布计划，中午看数据报表，下午集中回复消息。现在他们把省出的人力用来优化内容，线索转化率提高了 42%。工具不是偷懒，是让你把时间花在更重要的事上。
　　There is a SaaS software client who used to be too busy with 3 people managing 8 accounts. After using our system, one person can handle it: batch setting release plans in the morning, reviewing data reports at noon, and responding to messages in the afternoon. Now they are using the saved manpower to optimize content, and the lead conversion rate has increased by 42%. Tools are not lazy, they allow you to spend your time on more important things.
　　数据反推优化
　　Data Backpropagation Optimization
　　别光看播放量，要看 “有效数据”：客户有没有点主页、有没有留电话、有没有转发。我们的后台能追踪每个账号的 “转化漏斗”，帮你找到问题。
　　Don't just look at the number of views, look at the 'valid data': whether the customer has clicked on the homepage, left their phone number, or forwarded it. Our backend can track the 'conversion funnel' of each account to help you identify any issues.
　　比如有个教育机构，某账号播放量很高但没线索。我们通过数据发现，视频结尾没加 “点击咨询” 引导。加上后，这条视频的线索生成量从 0 涨到 56 条。每周花 1 小时分析数据，比盲目发 10 条视频有用。矩阵不是一建就完，要跟着数据调方向。
　　For example, there is an educational institution where a certain account has high views but no leads. We found through data that there was no "click to consult" guidance added at the end of the video. After adding, the number of generated clues for this video increased from 0 to 56. Spending one hour analyzing data per week is more useful than blindly posting 10 videos. A matrix is not built right away, it needs to be oriented according to the data.
　　做好短视频推广，真不用搞得太复杂。明确目标、选对平台、内容抓痛点、用工具提效，这四步走扎实，矩阵就能帮你持续获客。我们和 “智能管理系统” 随时待命，帮你把复杂的事变简单，让每个账号都能赚到真金白银。
　　Promote short videos well, there's really no need to make it too complicated. By taking solid steps such as setting clear goals, selecting the right platform, identifying pain points in content, and using tools to improve efficiency, the matrix can help you sustain customer acquisition. We are always on standby with the 'intelligent management system' to help you simplify complex tasks and make every account earn real money.
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