济南短视频推广有以下可执行的操作技能。
　　The following operational skills are available for promoting short videos in Jinan.
　　1，视频发布前
　　1. Before the video is released
　　① 垂直化定位
　　① Vertical positioning
　　垂直定位有两个功能。一个是清楚地告诉抖音你的内容方向，让抖音了解你，识别你，并准确推荐你的内容。第二，从用户交互行为的角度来看，垂直内容有利于增加粉丝。
　　Vertical positioning has two functions. One is to clearly tell Tiktok your content direction, let Tiktok know you, identify you, and accurately recommend your content. Secondly, from the perspective of user interaction behavior, vertical content is beneficial for increasing followers.
　　在关注一个账户之前，用户通常会访问该账户的主页以查看详细信息。如果主页视频是关于某个领域的，用户会关注它，以便以后可以看到相关内容；
　　Before following an account, users usually visit the account's homepage to view detailed information. If the homepage video is about a certain field, users will follow it so that they can see related content in the future;
　　如果主页内容混乱，有各种主题，用户不会关注它，因为用户知道下次更新的内容可能不是他们喜欢的。
　　If the homepage content is chaotic and has various themes, users will not pay attention to it because they know that the next update may not be what they like.
　　② 保持活跃更新
　　② Stay active and updated
　　与非活跃账户相比，活跃账户的推荐优先级更高。抖音鼓励创作者积极创作内容，所以当内容相同时，抖音将优先推荐活跃和持续的账户。
　　Compared to inactive accounts, active accounts have higher recommendation priority. Tiktok encourages creators to actively create content, so when the content is the same, Tiktok will give priority to active and continuous accounts.
　　推荐活跃账号的内容是互惠互利的。活跃账号获得推荐，会继续积极更新，对抖音来说，也会有源源不断的新内容。因此，保持账号更新的频率，对运营有价值。
　　The content of recommending active accounts is mutually beneficial. Active accounts are recommended and will continue to be actively updated. For Tiktok, there will also be a steady stream of new content. Therefore, maintaining the frequency of account updates is valuable for operations.
　　一般来说，能保持每天更新基本就足够了。
　　Generally speaking, it is sufficient to maintain daily updates.
　　如果你有足够的精力，你可以一天更新多个。如果你没有足够的精力，每三两天保持一次更稳定的频率。至少每周输出内容。
　　If you have enough energy, you can update multiple times a day. If you don't have enough energy, maintain a more stable frequency every three or two days. At least output content every week.
　　③ 质量要合格
　　③ Quality must be qualified
　　关于视频的基本质量，首先时间不应该太短，图像的质量，声音应该清晰，没有水印。
　　Regarding the basic quality of videos, firstly, the time should not be too short, the image quality and sound should be clear, and there should be no watermarks.
　　特别注意，不要有其他平台特效。例如，如果使用快手制作视频，字幕效果是快手，那么不推荐视频直接发布在抖音上。
　　Special attention should be paid not to have special effects on other platforms. For example, if you use Kwai to create a video and the subtitle effect is Kwai, it is not recommended that the video be directly published on Tiktok.
　　④ 不违规违法
　　④ Not violating regulations or laws
　　不违法也是指不违反社会主义核心价值观。建议在运营前学习抖音社区规则，并按照平台规则进行运营，以确保运营的底线。
　　Not violating the law also means not violating the socialist core values. It is recommended to learn the rules of Tiktok Community before operation and operate according to the platform rules to ensure the bottom line of operation.
　　⑤ 不搬运抄袭
　　⑤ Not moving plagiarism
　　抖音严厉打击搬运抄袭，并对搬运抄袭有识别机制。被发现的搬运抄袭账户将减少其权重，并影响以后的推荐。搬运本身是不可持续的，新媒体坚持原创是优质、可持续发展的道路。
　　Tiktok severely cracked down on handling plagiarism, and had a recognition mechanism for handling plagiarism. The discovered plagiarism accounts will have their weight reduced and affect future recommendations. Moving itself is unsustainable, and new media insists that originality is the path to high-quality and sustainable development.
　　如果前期无法输出优质内容，可以多借鉴同类视频，加入自己的创意想法。
　　If you are unable to produce high-quality content in the early stages, you can learn from similar videos and add your own creative ideas.
　　2，视频发布中
　　2. Video release in progress
　　① 视频标题
　　① Video Title
　　视频标题建议多使用热搜词、名词和能表达视频主题的文字。方便抖音识别视频内容信息，并向准确的观众推荐视频。
　　It is recommended to use popular search terms, nouns, and words that can express the theme of the video in the video title. It is convenient for Tiktok to recognize video content information and recommend videos to accurate audiences.
　　更多点击率高的标题，点下方复习：我发现利用人性的弱点做自媒体，篇篇是爆款！
　　For more high click through rate titles, click below to review: I found that using human weaknesses as self media is a hot topic!
　　② 视频话题
　　② Video topic
　　在发布视频时添加准确并热门的话题，不仅可以使视频得到准确的推荐，而且有利于关注话题的人主动找到视频，提高曝光率。一次可以添加多个相关的话题。
　　Adding accurate and popular topics when posting videos can not only provide accurate recommendations, but also help people who follow the topic to actively find the video and increase exposure. Multiple related topics can be added at once.
　　一般来说，可以添加两个话题，一个准确的小众的，一个更广泛的相关话题，既准确又广泛地覆盖人群。
　　Generally speaking, two topics can be added, one precise niche and one broader related topic, covering both accurate and broad audiences.
　　你可以带热门话题，但不要盲目添加不相关的热门话题进行引流。如果视频内容与热门话题有关，则可以添加该主题；
　　You can bring hot topics, but don't blindly add unrelated hot topics to attract traffic. If the video content is related to a popular topic, the topic can be added;
　　如果视频内容与热门话题无关，是违规的，平台将降低权重。
　　If the video content is not related to popular topics and is considered illegal, the platform will reduce its weight.
　　内容可以根据热门话题相结合创作，这是与热门话题相结合的唯一正确方式。
　　Content can be created based on popular topics, which is the only correct way to combine with popular topics.
　　③ 视频位置
　　③ Video location
　　在发布视频时添加位置有利于基于位置的推荐。如果视频位置周围的用户也是视频的准确受众，则有利于提高视频的互动量。
　　Adding location when posting videos is beneficial for location-based recommendations. If the users around the video location are also the accurate audience of the video, it is beneficial to increase the interaction of the video.
　　并不是所有的视频添加位置都是好的。例如，如果一个新媒体学习视频被添加到西双版纳，视频很可能会被推荐给游客观众，这显然是不准确的，不利于准确用户的覆盖。
　　Not all video placement is good. For example, if a new media learning video is added to Xishuangbanna, the video is likely to be recommended to tourist audiences, which is obviously inaccurate and not conducive to accurate user coverage.
　　④ 视频音乐流行音乐是一把双刃剑。视频配乐可以选择流行音乐，激发用户的熟悉感，帮助用户观看视频；但流行音乐容易引起审美疲劳，引起用户的厌恶。建议根据视频内容选择匹配度高的流行音乐，以便音乐能够服务于视频。
　　④ Video music and popular music are double-edged swords. Video music can choose popular music to stimulate users' familiarity and help them watch videos; But popular music can easily cause aesthetic fatigue and disgust among users. It is recommended to choose popular music with high matching degree based on the video content, so that the music can serve the video.
　　其次，视频音乐是一种属性和风向标。不同的音乐代表不同的内容方向和用户群体。在选择配乐时，他们可以根据观众的特点选择自己喜欢的音乐类型，然后根据音乐去摸索平台的推荐方向。
　　Secondly, video music is an attribute and a barometer. Different music represents different content directions and user groups. When choosing music, they can choose their favorite music genre based on the characteristics of the audience, and then explore the recommended direction of the platform based on the music.
　　⑤ 视频封面
　　⑤ Video Cover
　　只需选择视频中最吸引人的时刻作为封面即可。目的是吸引用户，让用户留下来继续观看视频。
　　Just choose the most attractive moment in the video as the cover. The purpose is to attract users and encourage them to stay and continue watching the video.
　　3，视频发布后
　　3. After the video is released
　　① 提高打开率
　　① Improve opening rate
　　提高打开率的核心方法是增加封面的吸引力，让用户在浏览视频时立即被吸引并想继续观看。
　　The core method to increase the open rate is to increase the attractiveness of the cover, making users immediately attracted and want to continue watching while browsing the video.
　　其次，引人入胜的视频开头也是提高打开率的重要方法。可以利用吸引注意力的景点、在开始时设置引爆点等方法，在视频播放时吸引用户的注意力，让他们持续观看。
　　Secondly, a captivating video opening is also an important way to increase the open rate. You can use methods such as attracting attention to scenic spots and setting a tipping point at the beginning to attract users' attention during video playback and keep them watching continuously.
　　此外，还可以利用视频标题文字描述来吸引用户。让用户看到文本的价值，可以是好奇、幽默、学习等有趣的价值。
　　In addition, video title text descriptions can also be used to attract users. Let users see the value of text, which can be interesting values such as curiosity, humor, and learning.
　　② 增加观看时间
　　② Increase viewing time
　　用户是否继续观看视频的最决定性因素是视频的质量。因此，提高视频整体质量是增加视频观看时间的根本途径。
　　The most decisive factor for users to continue watching videos is the quality of the video. Therefore, improving the overall quality of videos is the fundamental way to increase video viewing time.
　　在技巧上来说，可以通过持续的彩蛋设计，不停地反转剧情等方式，一直吊住用户的胃口，吸引用户看下去。
　　In terms of technique, continuous Easter egg design and constantly reversing the plot can be used to keep users hooked and attract them to watch.

　　视频节奏要快，这样用户才能持续有获得感，增加观看时间。可以通过跳剪、加速、转场、节奏踩点等方式为视频添加节奏。
　　The pace of the video should be fast so that users can continue to have a sense of gain and increase their viewing time. Rhythm can be added to videos through methods such as skip cutting, acceleration, transition, and rhythm tracking.
　　③ 提高完播率
　　③ Improve completion rate
　　首先，视频不宜过长，过长的视频完播率肯定会低。所以在内容表达完整的前提下，尽可能压缩视频的时长，做到足够精炼。
　　Firstly, videos should not be too long as they are likely to have a lower completion rate. So, on the premise of complete content expression, compress the duration of the video as much as possible to achieve sufficient refinement.
　　其次，采用倒叙结构，也能吸引用户看到最后。先展示结果，但核心的操作方法在最后揭秘，让用户保持好奇心，看到结尾寻求答案。
　　Secondly, adopting a reverse chronological structure can also attract users to see the end. Show the results first, but reveal the core operation method at the end, keeping users curious and seeking answers at the end.
　　提高观看时长的方法，也都是能提高完播率的。总之，要通过视频的结构设置、声画设计、节奏剪辑等方式，让用户看下去，并让用户看完。
　　The methods to increase the viewing time can also improve the completion rate. In short, it is necessary to use video structure settings, sound and image design, rhythm editing, and other methods to keep users watching and watching.
　　④ 提高互动量
　　④ Increase interaction volume
　　视频的转评赞等数据指标，是平台判定视频质量的核心标准，所以要努力提高这些互动数据，让平台判定视频质量高，对该视频进行持续推荐。
　　The data indicators such as video reviews and likes are the core criteria for platforms to determine video quality. Therefore, efforts should be made to improve these interactive data, so that platforms can judge high video quality and continuously recommend the video.
　　1.提高点赞量
　　1. Increase the number of likes
　　从根本上来说，视频质量高，用户才会点赞。但从运营上来说，有一些小技巧能提高点赞量。
　　Fundamentally, only when the video quality is high will users like it. But from an operational perspective, there are some tips that can increase likes.
　　比如视频结尾口播引导点赞。注意不要生硬的说“请给我点赞”，这样容易引起用户反感，点赞效果不好。可以增加引导文案的趣味性，比如“我知道你的手机还有电……”、“只有那些真正美的人……”、“据说点赞的人能够……”
　　For example, at the end of the video, there is a voice call to encourage likes. Be careful not to say "please like me" abruptly, as this can easily cause users to dislike and the effect of liking is not good. It can increase the fun of the guiding text, such as "I know your phone still has battery...", "Only those truly beautiful people...", "It is said that people who like it can
　　还可以通过视频结尾设置彩蛋，或者结尾的神转折效果，让用户在看完视频的瞬间被打动，直接点赞。
　　You can also set Easter eggs at the end of the video, or use a divine turning effect at the end to impress users and make them like the video directly after watching it.
　　如果视频内容是知识类、工具类的讲解，对用户后期工作、生活有价值，则用户也会点赞，以实现“保存”的作用，方便后续回看。
　　If the video content is a knowledge-based or tool based explanation that is valuable to the user's later work and life, the user will also like it to achieve the function of "saving" and facilitate future viewing.
　　2.提高评论量
　　2. Increase comment volume
　　方法一：视频本身观点明确或观点犀利，能够让认可观点的人评论支持，更能够让观点不同的人评论反驳。
　　Method 1: The video itself has clear or sharp viewpoints, which can be supported by comments from those who agree with the viewpoint, and can also be refuted by comments from people with different viewpoints.
　　方法二：主动用小号进行争议性评论留言，引导用户进行话题讨论。或者进行神回复式评论，让爱看评论的用户有获得感，同时进行互动。
　　Method 2: Proactively leave controversial comments and messages on your account, guiding users to engage in topic discussions. Alternatively, users who love to read comments can have a sense of gain and engage in interactive content through Shenhui style compound comments.
　　方法三：在视频中进行互动引导。如在视频的结尾让用户留言说出自己的观点，或者通过留言的方式给用户送出礼物等。视频引导与评论引导相比，能大大提高看到引导信息的人数。
　　Method 3: Interactive guidance in the video. At the end of the video, ask the user to leave a message expressing their opinion, or send a gift to the user through the message. Compared with comment guidance, video guidance can greatly increase the number of people who see the guidance information.
　　方法四：对视频的评论、私信等内容进行回复处理。如果精力足够，可以持续性地尽可能多进行信息回复。在持续的回复中，能慢慢培养出互动率高的铁杆粉丝。
　　Method 4: Reply to comments, private messages, and other content in the video. If you have enough energy, you can continuously reply to as many messages as possible. Through continuous replies, we can gradually cultivate loyal fans with high interaction rates.
　　方法五：主动进入铁杆粉丝或影响力较大的用户的主页进行点赞、评论等操作，能大大提升对方对你的好感，更容易培养铁杆粉丝或建立传播关系。3.提高转发量
　　Method 5: Actively entering the homepage of loyal fans or influential users for likes, comments, and other operations can greatly enhance their goodwill towards you, making it easier to cultivate loyal fans or establish communication relationships. 3. Increase forwarding volume
　　只有真正打动用户，对用户有价值的内容才会被转发。
　　Only content that truly touches and is valuable to users will be forwarded.
　　用户转发的动力场景通常有：这个视频好搞笑，我要转发给我朋友看；这个技能我学会了，我要转发了下次看着做；这个视频观点太棒了，我要转发了支持一下；这个地方太美了，我要转发了以后去；这个看着真好吃，我要转发了以后去吃……
　　The motivation scenarios for users to forward videos usually include: this video is so funny, I want to forward it to my friends to watch; I have learned this skill, and I will forward it next time to watch and do it; The viewpoint of this video is fantastic, I will forward it to support it; This place is so beautiful, I will forward it and go there later; This looks really delicious, I'll share it and go eat it later
　　一个视频在创作之初，就应该明确对用户的价值是什么，要考虑用户看完视频的反应。如果用户看完，不知道获得了什么，不愿意转评赞，则需要重新规划视频。内容创作的正确方法， 是以此用户思维去打磨视频。
　　At the beginning of creation, a video should clearly define its value to users and consider their reactions after watching the video. If the user does not know what they have gained after watching it and is unwilling to share comments and likes, they need to re plan the video. The correct method for content creation is to polish videos based on user thinking.
　　4.提高关注量
　　4. Increase attention
　　提高关注量的前提是，提高主页访问量。可以通过视频分上下集的方式，让用户进主页看下集才能获取结果。这样，视频的主页访问量就提高了。
　　The prerequisite for increasing attention is to increase homepage traffic. Users can enter the homepage to watch the next episode in order to obtain results by dividing the video into upper and lower episodes. In this way, the homepage traffic of the video has increased.
　　用户进入主页之后，通常会看用户的简介及视频内容。简介告诉用户你是做什么的，并展示你的个性，能够使对该领域感兴趣的用户关注你。
　　After entering the homepage, users usually look at their profile and video content. Introduce to users what you do and showcase your personality, which can attract attention from users interested in the field.
　　视频内容要垂直，都是关于某一方面，这样用户知道你是某一领域的专业创作者，如果他对该领域感兴趣，就会关注你，持续获取内容。相反，杂乱无章，什么类型的视频都有，点赞量个别很高，其他很少，则用户不会关注。这也是开篇所讲的定位要垂直的原因。
　　The video content should be vertical and focused on a certain aspect, so that users know that you are a professional creator in a certain field. If they are interested in that field, they will follow you and continue to obtain content. On the contrary, if there is disorder and all types of videos are available, with a few high likes and few others, users will not pay attention. This is also the reason why the positioning mentioned at the beginning should be vertical.
　　⑤ 不要刷数据
　　⑤ Do not brush data
　　不要买粉丝、刷阅读量、刷转评赞。刷转评赞并不能提高平台对你的视频的推荐量。相反，抖音平台严厉打击数据造假行为，也一直在优化防作弊机制，刷数据被系统识别后账号会降权。
　　Do not buy fans, increase reading volume, or promote likes. Brushing reviews and likes does not increase the platform's recommendation volume for your video. On the contrary, the Tiktok platform severely cracked down on data fraud, and has also been optimizing the anti cheating mechanism. After the system identified the swiping data, the account will be downgraded.
　　视频发布后，可以在朋友圈、微信群等渠道对视频进行传播，号召自有资源去观看、转评赞视频。
　　After the video is released, it can be spread through channels such as WeChat Moments and WeChat groups, calling on self owned resources to watch, comment and like the video.
　　注意不要让用户通过复制视频的方式打开视频互动，这样的互动数据对提高推荐没有帮助。要让用户在关注列表刷到这个视频，并正常观看、互动，此时的互动数据算作推荐互动。
　　Be careful not to let users open video interactions by copying videos, as such interactive data is not helpful in improving recommendations. To enable users to browse this video on their follow list and watch and interact normally, the interaction data at this time is considered as recommended interaction.
　　⑥忘掉算法
　　⑥ Forget about algorithms
　　以上讲了这么多算法推荐下的抖音运营技巧，希望对大家的抖音运营有帮助。最后需要强调，不要迷信算法，不要讨好算法。如果在运营中一味讨好算法，就是走向邪教了。
　　The above mentioned Tiktok operation skills recommended by so many algorithms, and I hope it will be helpful to everyone's Tiktok operation. Finally, it should be emphasized not to blindly believe in algorithms and not to please algorithms. If you blindly cater to algorithms in operation, you are heading towards a cult.
　　算法是在不断优化的，会跟人“作斗争”，当营销号们会讨好算法、利用算法走捷径时，算法就改变了。抖音算法的核心是为用户创造价值，把那些真正好的视频筛选出来，推荐给对应的用户。算法的所有努力，都是为用户服务。
　　Algorithms are constantly being optimized and will struggle with people. When marketing accounts try to please algorithms and take shortcuts using algorithms, algorithms change. The core of Tiktok algorithm is to create value for users, filter out the really good videos and recommend them to the corresponding users. All efforts of algorithms are aimed at serving users.
　　所以创作者不应该舍本逐末，要正本清源：忘掉算法，讨好用户。为用户创作真正有价值的内容，才是抖音的正确运营之道。要记得：人间正道是沧桑。
　　So creators should not neglect the essence and focus on the details, but rather focus on the root cause: forget about algorithms and please users. Creating truly valuable content for users is the correct way for Tiktok to operate. Remember: the righteous path in the world is full of vicissitudes.