济南实体商家必看！抖音短视频本地推投流攻略，学会就能精准获客
　　Jinan physical merchants must see! Tiktok local promotion and investment strategy, which can be learned to accurately attract customers
　　2025年的济南抖音同城流量赛道，还在投DOU+的实体商家已经落后了！抖音官方一站式营销工具巨量本地推，早已成为济南餐饮、装修、美业、建材等实体商家精准获客的核心抓手，有济南商家靠它一年营收增收240万，而巨量AD年底即将下线，本地推更是成了实体商家的必选项。今天就用大白话给济南老板们讲透本地推，从核心定位到后台实操，从账户搭建到定向投放，每一步都是干货，学会就能用抖音给门店引流。
　　In 2025, the real businesses that are still investing in DOU+in the Tiktok intra city traffic track have fallen behind! Tiktok's official one-stop marketing tool * * Massive local promotion * * has long become the core focus for Jinan's catering, decoration, beauty industry, building materials and other physical businesses to accurately attract customers. Some Jinan businesses rely on its annual revenue increase of 2.4 million, and a large number of AD will be offline at the end of the year. Local promotion has become a must for real businesses. Today, I will explain to Jinan bosses in big vernacular that every step is dry goods, from core positioning to background practice, from account building to targeted launch, and that you can use Tiktok to channel stores.
　　先搞懂核心：巨量本地推是抖音专为实体商家打造的投流工具，整合了团购推广和线索获客两大核心功能，替代了原有的巨量AD线索功能，和做电商带货的巨量千川形成互补——济南实体商家不用再纠结多平台操作，一个本地推就能搞定同城线索获取、到店转化，这也是它比单纯DOU+精准的关键，DOU+只是基础内容加热，而本地推能精准锁定济南同城有需求的用户。
　　Understand the core first: Massive local push is an investment tool created by Tiktok specifically for physical businesses. It integrates the two core functions of group purchase promotion and clue customer acquisition, replaces the original massive AD clue function, and complements the huge amount of thousands of streams of e-commerce goods. Jinan physical businesses do not need to tangle with multi platform operations, and a local push can handle local clue acquisition and store to store conversion. This is also the key to its accuracy compared with pure DOU+. DOU+is only the heating of basic content, while local push can accurately target users in demand in Jinan.
　　想投本地推，济南商家先做好三步准备：搭蓝V号、开抖音来客店、建本地推账户。蓝V抖音号是线索和流量的承接载体，一定要做好基础装修；抖音来客相当于门店的线上店铺，是入驻本地推的前提；本地推账户则是投流操作的核心，这三个环节缺一不可，按步骤操作零基础也能搞定，也是济南90%的实体商家入门本地推的标配。
　　If you want to invest in local push, Jinan merchants should first prepare for three steps: * * take the Blue V number, open a Tiktok guest store, and establish a local push account * *. Blue V Tiktok is the carrier of clues and traffic, so we must do a good job in basic decoration; Tiktok visitors are equivalent to online stores of stores, which is the premise of local promotion; Local account promotion is the core of investment flow operation, and these three steps are indispensable. Even with zero foundation, step-by-step operation can be done, which is also the standard for 90% of physical merchants in Jinan to enter local promotion.
　　进入本地推后台，重点讲济南商家最需要的线索获客计划搭建，团购成交可后续跟进。首先选「标准推广」，营销场景按实际选短视频或直播间，短视频是新手首选，操作更简单。推广目的直接选「获取线索」，这是能直接拿到客户电话、微信的核心选项，远比线上互动、团购成交更适配济南实体商家的获客需求，避免只涨数据不涨客源。
　　Enter the local push backend and focus on building the customer acquisition plan that Jinan merchants need the most. Follow up on group buying transactions. Firstly, select 'Standard Promotion' and choose short videos or live streaming rooms according to the actual marketing scenario. Short videos are the first choice for beginners and the operation is simpler. The promotion purpose is to directly select "obtaining leads", which is the core option to directly obtain customer phone numbers and WeChat, far more suitable for the customer acquisition needs of physical merchants in Jinan than online interaction and group buying transactions, avoiding only increasing data without increasing customer sources.
　　广告类型优先选「通投广告」，搜索广告虽精准但流量少、成本高，适合小众高客单行业，而通投广告覆盖广、成本低，还包含搜索流量，能满足济南商家大规模同城获客的需求；投放模式选自动投放，投放类型前期必选「常规投放」，可实时调整优化，周期稳投适合后期账户稳定后托管，前期选它就是踩坑。
　　Priority should be given to selecting "through advertising" as the advertising type. Although search advertising is precise, it has low traffic and high cost, making it suitable for niche high order industries. Through advertising has wide coverage, low cost, and also includes search traffic, which can meet the needs of Jinan merchants for large-scale local customer acquisition; The advertising mode is selected as automatic advertising, and the advertising type must be selected as "regular advertising" in the early stage, which can be adjusted and optimized in real time. Periodic stable advertising is suitable for later account stabilization and custody. Choosing it in the early stage is like stepping into a trap.
　　接下来的投放内容与目标，济南商家别踩雷：选「推广门店」而非指定商品，关闭AIGC动态创意（生成素材质量差），获取线索方式自定义选「抖音私信页」，让客户点击广告后直接跳转到私信，方便沟通留资，这是济南本地推实操中转化最高的承接方式。优化目标前期选「获取线索」或「私信消息」，优先选获取线索，能直接拿到联系方式，避免被同行用私信消息的低客资成本误导。
　　In the next * * content and target of launch * *, Jinan merchants should not panic: choose "promotion stores" instead of designated goods, close AIGC dynamic creativity (poor quality of generated materials), get clues by selecting "Tiktok Private Message Page", so that customers can click on advertisements and jump directly to private messages to facilitate communication and retention of information. This is the highest conversion way of undertaking in local promotion practice in Jinan. In the early stage of optimizing objectives, choose "obtaining leads" or "private message", prioritize obtaining leads, and be able to directly obtain contact information to avoid being misled by the low customer cost of peers using private message.
　　最关键的受众定向，完全贴合济南同城投放需求：地域是核心，可按行政区选济南各区/街道，或自定义框选商圈、门店附近6-30km，门窗、汽修、餐饮等行业选门店附近更精准，装修、建材可选济南整区；地域类型选「正在该地区」，精准锁定济南本地用户。性别按赛道定（美业选女性，多数行业不限），年龄按客群画像选，务必屏蔽60岁以上人群（大健康行业除外）。
　　The most critical audience targeting is fully tailored to the local advertising needs of Jinan: the region is the core, and you can select various districts/streets in Jinan according to administrative regions, or customize the box to select business districts and stores within 6-30km. For industries such as doors and windows, auto repair, and catering, selecting stores near them is more accurate. For decoration and building materials, you can choose the entire Jinan area; Select 'currently in this area' as the regional type to accurately target local users in Jinan. Gender is determined by race track (women are selected for beauty industry, with no restrictions for most industries), age is selected based on customer profile, and it is necessary to block people over 60 years old (except for the big health industry).

　　自定义人群、极为兴趣（莱卡定向）同城投放直接忽略，选不限或系统推荐，保证人群覆盖至少30万+，利于计划度过冷启动期；过滤掉高活跃/高关注人群，已转化用户选过滤广告账户，节省广告费；智能定向拓展建议启用，让系统在精准基础上适当拓展流量，提升获客效率。
　　Custom audience, extremely interested (Laika targeted) local advertising can be ignored directly, with no limit on selection or system recommendation, ensuring a minimum audience coverage of 300000+, which is beneficial for the plan to get through the cold start period; Filter out high activity/high attention groups, select filtered advertising accounts for converted users, and save advertising costs; Intelligent targeted expansion is recommended to be enabled, allowing the system to appropriately expand traffic on a precise basis and improve customer acquisition efficiency.
　　济南实体商家做本地推，核心不是追求复杂操作，而是把基础计划做扎实，前期重点跑通线索获取流程，后期再根据数据优化人群、调整出价。据济南抖音运营行业数据，做好基础搭建的本地推计划，线索获客成本能控制在50元以内，到店转化率超30%，远比线下拓客、传统广告更高效。
　　The core of local promotion for physical merchants in Jinan is not to pursue complex operations, but to solidify the basic plan, focus on running the lead acquisition process in the early stage, and then optimize the audience and adjust bids based on data in the later stage. According to the data of Tiktok's operation industry, the local promotion plan of infrastructure construction has been well done. The cost of obtaining customers for clues can be controlled within 50 yuan, and the conversion rate to stores exceeds 30%, which is far more efficient than offline customer expansion and traditional advertising.
　　如今抖音同城流量已是济南实体商家的必争之地，巨量本地推作为官方工具，精准度、性价比都远胜其他推广方式，不用再羡慕别人靠抖音获客，济南老板们按这套攻略实操，就能把抖音流量变成实实在在的到店客户，让短视频推广真正为门店营收服务。
　　Today, Tiktok's intra city traffic has become a battleground for physical businesses in Jinan. As an official tool, a huge amount of local push is far more accurate and cost-effective than other promotion methods. No longer envy others who rely on Tiktok to win customers. Jinan bosses can turn Tiktok's traffic into real customers to the store, so that short video promotion can truly serve the store's revenue.