我们做SEO优化推广工作，就是一个不断积累和沉淀的过程，沉淀的信息越多，用户看到的结果也会越多。要知道，自然搜索占据了公司网站约1/3的流量，这个数据也告诉了我们SEO优化的重要性。
　　Our SEO optimization and promotion work is a continuous process of accumulation and sedimentation. The more information we accumulate, the more results users will see. You should know that natural search accounts for about one-third of the traffic on the company's website, and this data also tells us the importance of SEO optimization.

　　如果你从事SEO优化工作，关键词的优化技巧是必知的。
　　If you are engaged in SEO optimization work, keyword optimization skills are essential.
　　01、什么是SEO优化？
　　01. What is SEO optimization?
　　SEO(SearchEngineOptimization)，即搜索引擎优化。它泛指一种运营手段，通过了解搜索引擎的算法机制，对网站的内部、外部进行调整优化，从而提高网站在搜索引擎内的自然排名。
　　SEO(SearchEngineOptimization)， That is, search engine optimization. It generally refers to an operational method that adjusts and optimizes the internal and external aspects of a website by understanding the algorithmic mechanisms of search engines, in order to improve the website's natural ranking within search engines.
　　相信大家已经知道了百度已经实施清风算法3.0，一般搜索引擎推出新的算法会极大影响SEO优化效果，而这次新算法给我们带来了什么?
　　I believe everyone already knows that Baidu has implemented the Qingfeng Algorithm 3.0. Generally, the launch of new algorithms by search engines will greatly affect the SEO optimization effect. What has this new algorithm brought to us?
　　Title与网站正式名称须符合
　　The title and official website name must match
　　Deion须与网站项目/内容相符真实
　　Deion must match the website project/content truthfully
　　关键词堆砌
　　Keyword Stuffing
　　简单解释一下，就是网站的外部信息必须与外部信息一致。
　　Simply put, the external information of a website must be consistent with the external information.
　　一般来说，SEO优化包含站内优化和站外优化。
　　Generally speaking, SEO optimization includes both on site optimization and off site optimization.
　　站内优化主要指的是网站本身的优化，例如网站结构调整、页面优化、代码优化、图片优化、地图优化、URL优化、友情链接等。
　　On site optimization mainly refers to the optimization of the website itself, such as website structure adjustment, page optimization, code optimization, image optimization, map optimization, URL optimization, friendly links, etc.
　　站外优化主要指的是外部链接建设，通过做高质量的外链优化，增加网站的曝光率。
　　Off site optimization mainly refers to the construction of external links, which increases the exposure of the website through high-quality external link optimization.
　　而无论是做站内优化还是站外优化，都会涉及到一个重要的技能—关键词优化，这也恰恰最能体现运营人员的水平所在。
　　Whether doing on-site optimization or off-site optimization, it involves an important skill - keyword optimization, which precisely reflects the level of operation personnel.
　　02、为什么要做关键词优化？
　　Why do we need to do keyword optimization?
　　互联网的快速发展，改变着我们的工作、学习和生活方式，据可靠数据显示，有87%的网民会利用搜索引擎查找需要的信息，而这其中有近70%的人会直接在搜索结果页的第1-3页查找自己所需要的信息。
　　The rapid development of the Internet has changed our way of work, study and life. According to reliable data, 87% of Internet users will use search engines to find the information they need, and nearly 70% of them will directly find the information they need on pages 1-3 of the search results page.
　　所以，我们做SEO优化，就是要确保网站的排名靠前，让更多的用户看到并搜索网站。
　　So, when we do SEO optimization, we need to ensure that the website ranks high and allows more users to see and search for the website.
　　03、如何选择关键词？
　　03. How to choose keywords?
　　既然说要做关键词优化，必然少不了选择关键词。
　　Since keyword optimization is necessary, it is inevitable to choose keywords.
　　如何选择呢?首先肯定是搜索用户基础大的关键词;其次，一定要与我们文章(产品)相关的关键词。
　　How to choose? Firstly, it must be keywords with a large user base for search; Secondly, it is essential to use keywords related to our article (product).
　　只有满足这两个维度，才是我们需要选择的关键词。
　　Only when these two dimensions are met, are the keywords we need to choose.
　　除此之外，我们还需要明确一点的是：SEOer刚开始做关键词的时候，先选择难度低、搜索量稳定的长尾关键词，通过这类词拉动核心关键词的排名。
　　In addition, we also need to clarify that when SEOer first starts making keywords, they should choose long tail keywords with low difficulty and stable search volume, and use these keywords to drive the ranking of core keywords.
　　04、如何做关键词优化？
　　How to optimize keywords?
　　01、标题关键词优化
　　01. Title keyword optimization
　　不管是标题/标签关键位置一定要有关键词，且与内容相关，这是SEO优化的准则。
　　The key position of the title/tag must have keywords that are relevant to the content, which is the principle of SEO optimization.
　　这里不建议关键词堆砌，或者与内容主题不相关。(详情请了解一下百度清风算法3.0)
　　It is not recommended to stack keywords here or if they are unrelated to the content theme. (For details, please refer to Baidu Qingfeng Algorithm 3.0)
　　02、标签优化
　　02. Label optimization
　　典型的权重标签有H1，strong，b标签、title标签等，这个地方的关键词很重要，一定要区别对待，不要在页面上滥用，选择既定关键词既能保证搜索引擎的排名，又能拉动网站的权重。
　　Typical weight tags include H1, strong, b tags, title tags, etc. Keywords in this area are very important and must be treated differently. Do not abuse them on the page. Choosing established keywords can not only ensure search engine rankings, but also drive website weight.
　　03、词频和密度
　　03. Word frequency and density
　　网站内出现的关键词一定要注意词频和密度。
　　Be sure to pay attention to the frequency and density of keywords appearing on the website.
　　词频—关键词出现的次数
　　Word frequency - the number of times a keyword appears
　　密度—关键词出现数次/页面文字
　　Density - keyword occurrence times/page text
　　一般来说，篇幅不长的页面或文章出现2-3次关键词即可，切记不要堆砌关键词。
　　Generally speaking, keywords should appear 2-3 times on short pages or articles, and it is important not to pile up keywords.
　　04、关键词的形式
　　04. Forms of Keywords
　　在选择关键词时，可以多增加一些关键词的形式，例如同义词、近义词、不同称呼等等，保证用户在搜索时都能全部覆盖到。
　　When selecting keywords, you can add more forms of keywords, such as synonyms, synonyms, different titles, etc., to ensure that users can cover all of them when searching.
　　想要做好关键词优化，一定要坚持不懈!遇到降权、困难时也一定要保持淡定，不能慌张，先查找原因看看是否犯了搜索引擎的“忌”，只要坚持白帽SEO优化，成功是早晚的事儿。
　　To do well in keyword optimization, one must persevere! When encountering demotion or difficulties, it is important to remain calm and not panic. First, investigate the reasons to see if you have violated the "taboos" of search engines. As long as you persist in white hat SEO optimization, success is a matter of time.
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