1、 蹭热点

1. Riding on hot topics
   热点对于做自媒体的来说是一剂良药，蹭热点可以无形之中帮你宣传你的视频，是帮助视频上热门的有效方法之一。热点不一定就是是热点新闻，也可以是一些热门的话题或事情。例如：抖音上的热门话题榜，效果可观，蹭热点可以为我们增加更多的推荐。但有时单独的一个平台热点并没有贴合媒体的运营方向时，我们其他渠道的热搜排行榜中获取一些灵感制作视频。
   Hotspots are a good medicine for self media, and riding on them can help promote your videos invisibly. It is one of the effective ways to help make videos popular. Hotspots are not necessarily hot news, they can also be some hot topics or events. For example, the list of hot topics on Tiktok has a considerable effect. Scrambling hot topics can add more recommendations for us. But sometimes when a single platform hotspot does not align with the media's operational direction, we draw inspiration from other channels' hot search rankings to create videos.
   2、 选题新

2. New topic selection
   短视频的选题很重要，一个新颖的选题能带来更多的关注。新选题结合自己的经历、创意对内容进行创造，原创立异的内容能够招引更多用户进行传播，也更容易获得平台推荐，所以生产内容的时候，一个新颖的选题下的原创内容结合自己的创意进行创造基本上就代表作品会有不错的观看量。
   The topic selection of short videos is very important, as a novel topic can bring more attention. By combining one's own experience and creativity to create new topics, original and innovative content can attract more users to spread and be more easily recommended by the platform. Therefore, when producing content, combining original content under a novel topic with one's own creativity basically means that the work will have a good viewing volume.
   3、 从众效应

3. Conformity effect

4. 

   
   当一些人看到别人做什么，也会不由自主地跟着做起来，心理学对这个现象叫从众效应。只有先提高人们对事件的关注度，当关注度足够高之后，再做这件事就能引发人们的从众效应。本质上来说，还是利用了人们的好奇心。这个过程中，大家对事情的期望不断提高，好奇心会驱使他们想要一探究竟。
   When some people see others doing something, they will involuntarily follow suit, and psychology calls this phenomenon the conformity effect. Only by first increasing people's attention to the event, when the attention is high enough, can we trigger a herd effect when doing it. Essentially, it still exploits people's curiosity. During this process, everyone's expectations for things continue to increase, and curiosity drives them to want to explore the truth.
   4、 垂直领域

5. Vertical Domain
   你发布的内容与你选择的领域要属于同一方向，持续输出的内容也是。比如选择的是美食领域，但是做的内容却是汽车，这样就是不垂直的内容。内容垂直可以持续生产更有吸引力的内容，有效增加自己的账号权重，不易脱粉。内容垂直度，还体现在输出方式上，许多用户运营短视频一段时间之后会觉得比较费事，于是会改为图文样式运营，这方面也需要保持统一。
   The content you post should belong to the same direction as the field you have chosen, and the content you continue to output should also be consistent. For example, if you choose the food industry but focus on the automotive industry, it would be non vertical content. Vertical content can continuously produce more attractive content, effectively increasing one's account weight and making it less likely to lose followers. The verticality of content is also reflected in the output method. Many users find it troublesome to operate short videos for a period of time, so they will switch to graphic and textual style operation, which also needs to be maintained uniformly.
   5、 优产出

6. Excellent output
   短视频运营一定要保证内容质量，当自己生产内容出现画质不明晰、字幕错别字较多、伴奏不和谐等问题时，导致用户体验差，跳出率高。而视频完播率、点赞数、转发量等都将受到影响。细节决定成败，保证输出内容的可竞争性。除了内容质量之外，还要保证内容的更新频率，无规律的发布也会影响自己的账号权重。
   Short video operation must ensure the quality of content. When the content produced by oneself has problems such as unclear picture quality, many misspelled subtitles, and disharmonious accompaniment, it leads to poor user experience and high bounce rate. The completion rate, likes, and reposts of the video will all be affected. Details determine success or failure, ensuring the competitiveness of the output content. In addition to content quality, it is also necessary to ensure the frequency of content updates. Irregular publishing can also affect one's account weight.
   6、 裂变

7. Fission
   经常遇到小伙伴运营的短视频账号在获得了一定数量的粉丝后，长时间不再有新粉增涨。这时就需要充分利用自己前面积累的粉丝资源了，一定要关注视频下方的评论，并给予回复，提高评论区的互动。跟忠实粉丝处好关系，建立信任感，这些忠实粉丝会自发地宣传。新粉的不断涌入，持续稳定的输出，让这些新粉也喜欢上你的短视频内容。那么，忠实粉丝的基数也会扩大，你的账号粉丝数也会越来越多。
   It is common to encounter short video accounts operated by small partners that, after gaining a certain number of followers, do not see any new followers increase for a long time. At this point, it is necessary to make full use of the fan resources accumulated earlier. Be sure to pay attention to the comments below the video and give replies to improve the interaction in the comment section. Build good relationships with loyal fans, establish trust, and these loyal fans will spontaneously promote. The continuous influx of new fans and stable output make these new fans also like your short video content. So, the base of loyal fans will also expand, and your account's fan base will also increase.
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   This article is assisted by Jinan Short Video Operations. For more related content, please click: https://www.xinnuoshang.cn I hope this article can be helpful to you. Thank you for reading!