随着5G时代的到来，短视频自媒体是一个很有前景的发展领域。抖音用户的庞大，也成就了许多草根在抖音上大赚了一笔，导致传统企业也慢慢开始进入短视频领域。
　　With the arrival of the 5G era, short video self media is a very promising development field. The huge number of Tiktok users has also made many grassroots people make a lot of money on Tiktok, leading traditional enterprises to slowly enter the field of short video.

　　企业短视频自媒体，短视频代运营，短视频策划，抖音认证服务，许多做短视频公司纷纷开始扩大自己的业务范围。
　　Enterprise short video We Media, short video proxy operation, short video planning, Tiktok certification services, many short video companies have begun to expand their business scope.
　　看着许多草根在短视频上创业都颇有成就，所以很多人也开始想要慢慢进入，但是在操作的过程中，甚至还没有开始操作就已经犯错了。
　　Watching many grassroots entrepreneurs achieve great success in short video entrepreneurship, many people have also begun to want to slowly enter, but in the process of operation, they have already made mistakes before even starting to operate.
　　对于一些前期要做的事情，一定要考察计划好，才能事半功倍，不走弯路。
　　For some things that need to be done in the early stage, it is necessary to examine and plan well in order to achieve twice the result with half the effort and avoid detours.
　　今天给大家分享一下济南短视频推广的十大误区，也是新手小白最容易犯错的地方。
　　Today, I will share with you the top ten misconceptions in promoting short videos in Jinan, which are also the most common mistakes for beginners and novices.
　　01不清楚平台的规则，不做规划
　　01 is unclear about the platform's rules and does not make plans
　　无论什么平台，都有他自身的规则，很多新手在操作之前根本就没有了解过平台的规则，直接开始操作，甚至有些连每个按钮的功能都不了解，那么结果就会导致限流、重置、删视频、严重封号。
　　No matter what platform, there are its own rules. Many beginners have no understanding of the platform's rules before operating, and start operating directly. Some even do not understand the functions of each button, which can lead to traffic restrictions, resets, video deletion, and serious account suspension.
　　对于运营来说，一定要先做好规划，比如你要更新什么样的视频、打算制作什么类型的、最后怎么变现，都是需要提前规划好的，这样才能知道你在做什么、要怎么做，千万不可盲目，最基本的吸引点、爆点、变现路径要有，我们最终的目的都是为了变现。
　　For operation, it is necessary to make good plans in advance, such as what kind of videos you want to update, what type you plan to produce, and how to monetize in the end. Only then can you know what you are doing and how to do it. Don't be blind. The most basic attraction points, explosive points, and monetization paths must be in place. Our ultimate goal is to monetize.
　　02不养号，不活跃
　　02 No account maintenance, inactive
　　各种养号技术，各种方案，养号的权重，抖音是个去中心化的平台，根本没什么权重，主要就是看你账号的活跃度、互动和行为习惯的标签。
　　Tiktok is a decentralized platform with no weight at all. It mainly depends on the activity, interaction and behavior of your account.
　　我们经常会看到，为什么我的账号没有推荐量，播放量那么少，都做了那么久了粉丝怎么还上不去，原因就是你没有把号养起来。急于求成或者听别人说的刷，结果只有一个，直接死掉。
　　We often see that the reason why my account doesn't have many recommendations or views, and I've been doing it for so long, why can't my fans still join? The reason is that you haven't taken care of your account. Hurriedly seeking success or listening to others' advice to brush, only to end up with one and die directly.
　　我们总结出了一套能够快速提升账号权重的养号技巧。按照这套短视频养号技巧，最多只需要7天的时间，就能够提升账号权重，快速提升初始推荐量。
　　We have developed a set of account maintenance techniques that can quickly increase account weight. According to this set of short video account maintenance techniques, it only takes up to 7 days to increase account weight and quickly increase initial recommendation volume.
　　03照搬
　　03 Copying directly
　　如果你在某个平台看到了一个比较火的视频，下载下来直接上传到抖音，以为能火，其实不是的。
　　If you see a popular video on a platform, download it and upload it directly to Tiktok, thinking it will be popular, but it is not.
　　无论是从技术流、高颜值、模仿表演还是有趣段子，那些火的15秒短视频的背后，粉丝的用户画像和用户行为，已经完全不同于过往的任何平台。抖音后台技术有去重机制，机器会自动判断你的视频重复率。重复率如果达到一定的比例就会视为重复，就不会给推荐。
　　Whether in terms of technology flow, high aesthetics, imitative performances, or interesting jokes, behind those popular 15 second short videos, the user profiles and behaviors of fans are completely different from any platform in the past. The Tiktok background technology has a de duplication mechanism, and the machine will automatically determine your video repetition rate. If the repetition rate reaches a certain proportion, it will be considered as repetition and will not be recommended.
　　抖音的审核方式有两种，人工审核+机器审核。
　　There are two audit methods for Tiktok: manual audit+machine audit.
　　你的作品发布后，先会得到官方的机器审核，审核作品是否为搬运，如果被识别出来了，那么除了给你推荐几百的基础播放，后面不会给你推送，也就没有办法获取更多的曝光。
　　After your work is released, it will first receive official machine review to determine if it is a transfer. If it is identified, it will not be pushed to you later except for recommending several hundred basic plays, and there will be no way to obtain more exposure.
　　04多拍多发
　　04 Take multiple photos and send multiple messages
　　很多人都会问，你看我的抖音怎么不火呀！
　　Many people will ask why my Tiktok is not so hot!
　　相信很多人都听过这样的回答：没事，多拍多发就可以，总有一个能火的。然后你就开始各种拍，各种发，发现别人发布的视频形式火了，你就去模仿，发现还是不火，然后你又换另一种，不火再换。
　　I believe many people have heard this answer: It's okay, just take more photos and post more, there's always someone who can make it popular. Then you start shooting and posting various videos. If you find that someone else's video format is popular, you imitate it. If you still don't find it popular, then you switch to another format, and if it doesn't, you switch back.
　　千万别这样。抖音是算法驱动的平台，推荐逻辑和别的平台不同，强化的是人设标签，绝对不是依靠量来弥补战略上的错误。
　　Don't do this. Tiktok is an algorithm driven platform. The recommendation logic is different from other platforms. What it strengthens is the human tag, and it does not rely on quantity to make up for strategic errors.
　　05为上热门而发
　　05 was posted for popularity
　　如果说不从商业的角度想，只是纯粹的玩玩，那你可以随意发，如果你是为了抖音济南短视频推广，为了涨粉变现，那你一定要有规律和运营思路在里面，最基础的定位、账号头像、名称、签名、音乐视频制作等等。
　　If you don't think from a commercial point of view, but just play, you can send it freely. If you want to promote Tiktok Jinan short video, and to increase the number of fans and cash in, you must have laws and operating ideas in it, including the most basic positioning, account avatar, name, signature, music video production, etc.
　　总想着做一个作品就上热门，不去考虑内容本身会不会有包袱，会不会达到完播率或者转发点赞评论等。
　　Always thinking about making a work that will become popular, without considering whether the content itself will have a burden, whether it will reach the completion rate or receive likes and comments.
　　如果这个视频没有火，就换一下形式，不火再换。这种情况下，就会导致用户都不知道你在做什么，凭什么关注你，不关注你，粉丝自然就上不去，慢慢地账号就会死掉。
　　If this video is not popular, just change the format and then switch again if it's not popular. In this situation, it will lead to users not knowing what you are doing, why should they follow you, and if they don't follow you, fans will naturally not be able to go up, and gradually the account will die.
　　06不站在用户角度
　　06 Not standing from the user's perspective
　　以自我为中心，申请了一个账号，自己想发什么就发什么，也不关心用户喜不喜欢看，加了很多高逼格的特效，却依然没有播放量。
　　Centered around oneself, I applied for an account and posted whatever I wanted without caring about whether users liked it or not. I added a lot of high-quality special effects, but still didn't get any views.
　　随便乱发作品会影响你账号的评级，也会导致账号的报废。
　　Randomly posting works can affect the rating of your account and also lead to its scrapping.
　　新号一定不要随便发作品，先想好要更新什么、目的是什么，然后去有针对性地养号、发作品。
　　Don't post your work casually on a new account. First, think about what you want to update and what your purpose is, and then focus on raising and publishing your account accordingly.
　　我们做济南短视频推广一定要有用户思维，站在用户的角度考虑，发什么样的作品他们才愿意看，问题越清晰，粉丝越忠诚，转化率和关注率也越高。
　　We must have a user mindset when promoting short videos in Jinan. From the perspective of users, we need to consider what kind of works they are willing to watch. The clearer the problem, the more loyal the fans will be, and the higher the conversion rate and attention rate.
　　07爱发长视频
　　07 Love Hair Long Video
　　很多人觉得发长视频好，15秒做不出东西来，但是你有没有考虑过完播率，抖音的算法比较重要的是完播率，有多少人看你的作品，看的怎么样，从完播率上就会去评估你的作品质量和用户喜好。
　　Many people think that long videos are good and nothing can be done in 15 seconds, but have you considered the completion rate? The algorithm of Tiktok is more important than the completion rate. How many people see your work and how they see it, they will evaluate the quality of your work and user preferences from the completion rate.
　　什么是完播率？一个作品是15秒，用户把15秒看完了，这就是完播率，如果你的视频有1分钟，就需要花费1分钟的时间才能看完，而用户没看完就划走了，那么就会判断你的视频不是用户所喜欢的。
　　What is completion rate? A work is 15 seconds long, and users finish watching it in 15 seconds, which is the completion rate. If your video is 1 minute long, it takes 1 minute to finish, and the user swipes away before finishing, it will be judged that your video is not what the user likes.
　　所以不建议大家贸然去做长视频，这也是新手不懂运营规则的一个坑。抖音注重的是完播率，不是视频长短。
　　So it is not recommended for everyone to make long videos rashly, as this is also a pitfall for beginners who do not understand operational rules. Tiktok focuses on the completion rate, not the length of the video.
　　08器材不行
　　08 Equipment not working
　　很多人都会觉得做视频就需要很好的设备才可以，但是哪有钱买呀，如果我买了那么贵的器材，最后拍的视频不赚钱怎么办。
　　Many people think that making videos requires good equipment, but how can I afford it? What if I buy such expensive equipment and end up filming videos without making money.
　　其实一台手机完全可以了，包括手机上的有很多剪辑的软件，也非常好用，其实最重要的还是段子内容的本身。
　　In fact, a mobile phone is completely sufficient, including many editing apps that are also very user-friendly. The most important thing is the content of the jokes themselves.
　　就算你用很好的设备，视频没有高潮点，同样没人会关注你，对于视频，爆点就2-5秒，没有爆点，不能吸引人，马上就会划走，用户只在意最火的那个点，最让人心动、最让人记住的那个点。
　　Even if you use good equipment and the video doesn't have a climax, no one will pay attention to you. For the video, the explosive point is only 2-5 seconds. Without explosive points, it can't attract people and will immediately swipe away. Users only care about the hottest point, the most exciting and memorable point.
　　09买量
　　09 Purchase Quantity
　　在微信群也好，其他平台也是，刷粉丝刷量，说可以帮你上热门，帮你增加很多粉丝。不懂的人就会去做，让别人去刷粉丝，去点赞，去转发，但是后来呢？这个账号基本就死了，完全没有播放量和点赞量了。
　　Whether in WeChat groups or on other platforms, brushing up fans and increasing traffic can help you become popular and gain a lot of followers. People who don't understand will do it, asking others to brush fans, like, and share, but what happened later? This account is basically dead, with no views or likes at all.
　　刷粉丝是没有任何意义和价值的，因为平台推荐算法并不是你有多少粉丝就推荐多少，是根据一个比例来的，当你有作品更新，会先推荐一批，达到一定的完播率后，再推荐下一批，然后平台会增加曝光率，展现给更多的人看，如果你的账号都是僵尸粉，根本没有播放量，那你的作品还能上去吗？还能给你推荐曝光吗？
　　Brushing fans has no meaning or value, because platform recommendation algorithms do not recommend as many fans as you have. They are based on a ratio. When you have a work update, you will first recommend a batch, and after reaching a certain completion rate, you will recommend the next batch. Then the platform will increase exposure and show it to more people. If your account is full of zombie fans and has no views at all, can your work still go up? Can I still recommend exposure for you?
　　而且买量刷量后，平台可能会检测你的账号，给你限流，严重的直接封号，所以建议大家不要去做。
　　Moreover, after increasing your purchase volume, the platform may detect your account and impose traffic restrictions on you. In severe cases, your account may be directly banned, so it is recommended that you do not do so.
　　10不学习，自己摸索
　　10. Don't study, explore on your own
　　互联网创业，最怕的就是自己摸索，不是钱的问题，是时间的问题。
　　The most important thing for Internet entrepreneurship is to explore on your own, not about money, but about time.
　　自己摸索出来或许需要几个月时间，但是这几个月平台规则已经改了好多次了，自己摸索的路也有非常多的弯路，所有还是建议去学习，去请教别人，这样会少走很多弯路，快速掌握初级技能。赚钱才是重点。
　　It may take a few months to figure it out on your own, but the platform rules have been changed many times in these months, and there are also many detours on the road of exploration. Therefore, it is recommended to learn and seek advice from others, which will save a lot of detours and quickly master basic skills. Making money is the key.
　　其实很多玩短视频的人，对于平台背后的上热门机制、用户组成、视频制作技巧一窍不通。也没有系统、专业化的学习运营技巧，所以就算玩抖音很久，依旧毫无进展。
　　In fact, many people who play short videos are completely clueless about the popular mechanisms, user composition, and video production techniques behind the platform. There is no systematic and professional learning of operation skills, so even if you play Tiktok for a long time, there is still no progress.
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